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5d87ab75-a7c5-44a2-a7c0-62b171dcf7fa-882678- Published tags
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ocds-b5fd17-1c98ed24-2be0-4858-874a-18890c842050Published facts
5d87ab75-a7c5-44a2-a7c0-62b171dcf7fa-882678A mini competition was released to shortlisted suppliers against framework RM6124 which falls under PCR15 and therefore using old notices. AHDB wanted to procure a Contract to a successful Supplier for the provision of a PR agency to deliver service. The successful supplier will be required to deliver PR services as well as ensuring value for money for levy payers is provided. Objective Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent. Strategy Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British food and the British farming community. The contract runs from 1st April 2026 until 31st March 2027 with 1+1+1 options to extend.
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5d87ab75-a7c5-44a2-a7c0-62b171dcf7fa-882678Awards and suppliers
Buyer: AHDBSupplier: Fight or Flight
ocds-b5fd17-1c98ed24-2be0-4858-874a-18890c842050-1End dates, recurrence wording and links are shown as they appear in public notices. They do not create a new opportunity. If no later linked record appears here, that means Bidwake did not find one in the records it has loaded; it does not prove that none exists.