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ocds-b5fd17-209489cc-c3e8-4596-949b-75f523d574fcPublished facts
31ac4875-46b3-4c0a-8aae-b40331919e3e-157322LJMU wishes to engage a Supplier to work in partnership with us to deliver a step-change in our digital marketing to prospective students. To date, our approach has been to run digital campaigns to drive traffic to the website, increase social engagement, signpost prospects to recruitment events and to raise awareness of vacancies available over the Clearing period. This has helped to create spikes of interest. In recognition of the fact that prospective students expect to find the information they need across their media consumption channels of choice at a time that suits them, our approach moving forward is to invest in 'always-on' digital marketing activity aimed at reaching more prospects and maximising opportunities to receive as many high-quality applications as possible. Creating a year-round 'push and pull' digital channel mix, providing a combination of awareness, nurturing and direction throughout the consideration journey will be a key differentiator for LJMU in the marketplace. We are therefore looking to appoint an Agency with proven, first-class expertise in digital marketing to work in partnership with us to deliver a digital marketing strategy that is underpinned by robust analytics and insights to allow us to deliver increasingly targeted marketing communications across a range of platforms Additional information: Companies who have interest in this opportunity should visit the Intend link attached on this advert and view the documents, to ascertain if this is a suitable project. If you have any queries arising from the opportunity , then these should be placed via the Intend system , not via email
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31ac4875-46b3-4c0a-8aae-b40331919e3e-157322Awards and suppliers
Buyer: Liverpool John Moores UniversitySupplier: SMRS Limited
ocds-b5fd17-209489cc-c3e8-4596-949b-75f523d574fc-1End dates, recurrence wording and links are shown as they appear in public notices. They do not create a new opportunity. If no later linked record appears here, that means Bidwake did not find one in the records it has loaded; it does not prove that none exists.