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ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8Published facts
c5744813-5d83-4f05-972b-374b63dd5240-143119The BBC has an established and centralised optimisation team responsible for strategy, insight and the enablement of product teams across the business via a hub and spoke model. A significant appetite for multivariate and AB testing has been nurtured over the past year and teams across the BBC are at varying stages of maturity - some are yet to begin a testing programme and some have made significant progress. The BBC's future strategy is to empower product teams to become self-serving via a champions' network. The BBC seeks to contract for the provision of a testing and optimisation capability as it seeks to mature and embed its approach to data-driven product development across web, applications and emerging technologies.
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c5744813-5d83-4f05-972b-374b63dd5240-143119Awards and suppliers
Buyer: The British Broadcasting Corporation (BBC)Supplier: Optimizely Inc.
ocds-b5fd17-2b6c717b-0616-4be7-a82b-ccb8727da8f8-1End dates, recurrence wording and links are shown as they appear in public notices. They do not create a new opportunity. If no later linked record appears here, that means Bidwake did not find one in the records it has loaded; it does not prove that none exists.