Marketing & Sales Framework

Published facts

What the notice says

Buyer

THE GUINNESS PARTNERSHIP LIMITED

Published status

complete

Latest release reference

b30e00a5-76a3-44ba-a444-84d7e28db28e-764534

CPV codes

Common Procurement Vocabulary (CPV) codes: 79340000

Published tags

award

Latest record Bidwake loaded from this source

27 Aug 2026

Guinness are committed to providing as many high-quality homes as possible and to playing a significant part in tackling the country's housing crisis. By March 2030 we aim to complete over 8,000 new homes; 7,000 of which will be affordable.\r \r As a Strategic Partner of both Homes England and the Greater London Authority, we have grant funding that will enable many of these homes to be affordable homes. We also build homes for sale, both outright and as Shared Ownership. We are growing our land development pipeline to make it happen and have funding immediately available. Our strong financial position and track record means we confidently expect to invest over £2bn in the coming years.\r \r To support our vision, we require a framework of agencies to provide a range of marketing and sales services to support the promotion and sale of these properties over a four year period. The requirements are split into the following lots:\r Lot 1: Design & Creative Agency\r Lot 2: PR Agency\r Lot 3: Media Buying & Management\r Lot 4: Show Homes & Marketing Suites - Residential\r Lot 5: Marketing Suite - Non-Residential\r Lot 6: Model Makers\r Lot 7: 3D & CGI\r Lot 8: Signage and Hoarding\r Lot 9a: Estate Agency\r Lot 9b: Valuations\r Lot 10a: Landscaping - North\r Lot 10b: Landscaping - London & South East\r Lot 10c: Landscaping - South West\r Lot 11a: Cleaning & Inspection Services - North\r Lot 11b: Cleaning & Inspection Services - London & South East\r Lot 11c: Cleaning & Inspection Services - South West Additional information: Expressions of Interest and access to the tender documents is through the Proactis Housing Procurement Portal https://procontract.due-north.com/register

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Observed notice trail

How the published record developed

Events follow the publisher date where one is available. “Seen by Bidwake” is the date this service first found the record.

1. Tender notice observed

   4 Oct 2023

   Latest variant observed by Bidwake on 20 Aug 2026.

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   Record references

   Release reference

   fbe7325b-e498-49d3-8f5e-387e25e7599c-686149

   Published tags

   tender

2. Tender notice observed

   2 Nov 2023

   Latest variant observed by Bidwake on 20 Aug 2026.

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   Record references

   Release reference

   aa10066f-a576-4469-86c9-78c05c0ef4fb-694498

   Published tags

   tender

3. Award notice observed

   5 Jul 2024

   Latest variant observed by Bidwake on 16 Jul 2026.

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   Record references

   Release reference

   b30e00a5-76a3-44ba-a444-84d7e28db28e-764534

   Published tags

   award

Awards and suppliers

Published award and contract facts

• Marketing & Sales Framework

  Buyer: THE GUINNESS PARTNERSHIP LIMITEDSupplier: Analogy PR LLP

  End date in notice

  30 Jun 2028

  Value shown in notice

  £38,555,424Whole award value; not assigned to one supplier

  Official source

  Open the official Contracts Finder notice for Marketing & Sales Framework

  About this figure

  • This award names more than one supplier but does not divide the published value between them. The figure is shown for context and is not assigned to one supplier.

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  Source

  Contracts Finder

  Award or lot reference

  ocds-b5fd17-34071d60-67c0-4289-aa8a-249be4c61957-1

• Marketing & Sales Framework

  Buyer: THE GUINNESS PARTNERSHIP LIMITEDSupplier: Bell Integrated Communications Limited

Related evidence

Published terms and linked processes

No recurrence, renewal or options wording appears in these notices.

No exact source-published process relationship was found.