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ocds-b5fd17-4c4fd8ec-7329-4379-98e7-c3d3cbc0da45Published facts
2dec02f3-4b04-45d8-bb2a-4d0648253eb8-178063Assignment under the Market Research Framework MR130001. Customer-centricity is one of HMRC's core strategic principles and we seek to understand customers through data insight to better tailor and target our support to their needs. HMRC routinely sends multiple SMS reminders to customers to increase compliance but has little or no understanding of their perception. This research seeks to understand the impact of multiple reminders on customers' perception of HMRC, and potentially how this impacts their behaviour. It will also be used to inform future departmental approaches to reminder communications.
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Award notice observed
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2dec02f3-4b04-45d8-bb2a-4d0648253eb8-178063Awards and suppliers
Buyer: H M REVENUE & CUSTOMSSupplier: IPSOS MORI
ocds-b5fd17-4c4fd8ec-7329-4379-98e7-c3d3cbc0da45-1End dates, recurrence wording and links are shown as they appear in public notices. They do not create a new opportunity. If no later linked record appears here, that means Bidwake did not find one in the records it has loaded; it does not prove that none exists.