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53ffa986-df45-4c97-9ea3-43707d89c3e1-892306- Published tags
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ocds-b5fd17-4f1cf6eb-7c8d-438c-a3d3-1a30a1b3d525Published facts
53ffa986-df45-4c97-9ea3-43707d89c3e1-892306The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign. Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates"). Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.
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53ffa986-df45-4c97-9ea3-43707d89c3e1-892306Awards and suppliers
Buyer: Cabinet OfficeSupplier: Swayable
ocds-b5fd17-4f1cf6eb-7c8d-438c-a3d3-1a30a1b3d525-1End dates, recurrence wording and links are shown as they appear in public notices. They do not create a new opportunity. If no later linked record appears here, that means Bidwake did not find one in the records it has loaded; it does not prove that none exists.