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ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95Published facts
083da979-4435-4c97-9807-a79998db6958-681793This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram. On these platforms, VisitBritain content reaches a small audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be "boosted" to a larger audience this increases reach, engagement and therefore improves social media performance, which contributes to VisitBritain's ROI calculations. Contract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation). A contract notice has also been published on FTS at the following link: https://www.find-tender.service.gov.uk/Notice/027651-2023
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Award notice observed
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083da979-4435-4c97-9807-a79998db6958-681793Awards and suppliers
Buyer: British Tourism Authority t/a VisitBritain/VisitEnglandSupplier: Meta Platforms Ireland Limited
ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95-1End dates, recurrence wording and links are shown as they appear in public notices. They do not create a new opportunity. If no later linked record appears here, that means Bidwake did not find one in the records it has loaded; it does not prove that none exists.