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ocds-b5fd17-6ba0b311-174c-402e-b89d-6f8c182169acPublished facts
ebf0b8bf-9803-4449-b2c0-ee993ee81641-856329The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.
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ebf0b8bf-9803-4449-b2c0-ee993ee81641-856329Awards and suppliers
Buyer: West Yorkshire Combined AuthoritySupplier: The Ark Marketing & Media Limited
ocds-b5fd17-6ba0b311-174c-402e-b89d-6f8c182169ac-1End dates, recurrence wording and links are shown as they appear in public notices. They do not create a new opportunity. If no later linked record appears here, that means Bidwake did not find one in the records it has loaded; it does not prove that none exists.