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ocds-b5fd17-6cdcb825-4cad-449a-8a8a-9f57011b5460Published facts
7f8f4709-4f71-476f-97e8-f8f07f632b08-666795Ofcom require qualitative research to explore current attitudes towards programmes presented by politicians. The objectives of the research will look at: - Audiences' understanding of the characteristics of news and current affairs programmes audience expectations of due impartiality across a range of programming - Expectations of due impartiality when programmes are presented by serving and non-serving politicians, as well as the leader of a political party - Understanding whether certain factors cause expectations of due impartiality to vary in relation of current affairs - Whether audiences' trust is impacted by the fact that politicians are presenting current affairs programmes, when impact (if any) does it have in trust/ confidence in broadcast news and current affairs - Audience views on whether the rule restricting politicians from presenting news should be extended to current affairs. - Do audiences have different views on the politicians taking a role as interviewers and reporters, as opposed to presenters, in current affairs programmes - The benefits audiences and wider society see from politicians presenting current affairs This research will be explored with audiences aged 18+ conducted across all four nations, with a mixture of central and non-central areas that will also cover a diverse range of people.
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7f8f4709-4f71-476f-97e8-f8f07f632b08-666795Awards and suppliers
Buyer: OfcomSupplier: Ipsos Mori
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