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ocds-b5fd17-72fa034d-98b1-47c2-bdfc-13c71e8a19c5Published facts
31945ff2-874c-4be6-a59a-5bfa250e85ae-788356Award notice for Consumer Segmentation tender. AHDB intended to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of £180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Lot Two - Dairy a budget of £80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Suppliers could apply for one lot or both.
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Award notice observed
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31945ff2-874c-4be6-a59a-5bfa250e85ae-788356Awards and suppliers
ocds-b5fd17-72fa034d-98b1-47c2-bdfc-13c71e8a19c5-1End dates, recurrence wording and links are shown as they appear in public notices. They do not create a new opportunity. If no later linked record appears here, that means Bidwake did not find one in the records it has loaded; it does not prove that none exists.