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ocds-b5fd17-7762a60d-682f-4802-8da0-64f435875ad8Published facts
4c78eb30-8d3b-422a-b865-84aa9162d62d-848370The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth. The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew's marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity. We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.
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Award notice observed
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4c78eb30-8d3b-422a-b865-84aa9162d62d-848370Awards and suppliers
Buyer: Royal Botanic Gardens, KewSupplier: DECISION HOUSE LTD
ocds-b5fd17-7762a60d-682f-4802-8da0-64f435875ad8-1Buyer: Royal Botanic Gardens, KewSupplier: Morris Hargreaves McIntyre
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ocds-b5fd17-7762a60d-682f-4802-8da0-64f435875ad8-1Buyer: Royal Botanic Gardens, KewSupplier: Mustard Market Research Limited
ocds-b5fd17-7762a60d-682f-4802-8da0-64f435875ad8-1Buyer: Royal Botanic Gardens, KewSupplier: The Nursery Research & Planning Ltd
ocds-b5fd17-7762a60d-682f-4802-8da0-64f435875ad8-1