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ocds-b5fd17-84167b2c-f7f1-4b51-be45-8a09c88e93f0Published facts
668e98a8-ab76-4259-8f79-7330452e9113-859657Persuasive Design and Time on Platforms Research Objectives: To understand the persuasive design features (e.g. autoplay, infinite scroll, notifications, algorithmic feeds) that are most influential in keeping children on online platforms* longer than they intend, and the effects of these features. To understand the content types (e.g. appearance-focused content, algorithmically recommended material) associated with prolonged online platform engagement amongst children and the effects of these content types. Explore if / how persuasive design features interact with different content types to influence children's time spent online and the effects of this. To explore what children and parents would like to see platforms doing to support positive relationships with technology/devices.
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668e98a8-ab76-4259-8f79-7330452e9113-859657Awards and suppliers
Buyer: OfcomSupplier: Discovery Research Limited
ocds-b5fd17-84167b2c-f7f1-4b51-be45-8a09c88e93f0-1End dates, recurrence wording and links are shown as they appear in public notices. They do not create a new opportunity. If no later linked record appears here, that means Bidwake did not find one in the records it has loaded; it does not prove that none exists.