Award notice observed
Latest variant observed by Bidwake on .
Open this official Contracts Finder notice
Record references
- Release reference
727be674-6456-48fc-ad7b-a1df64e9ab21-882558- Published tags
- award
Loading records…
Public procurement
See the published facts, notice history, awards and supplier links in one place. Open the original Contracts Finder notice for the full record.
ocds-b5fd17-a114da9f-cbfe-4748-95ae-b191ea4d9e88Published facts
727be674-6456-48fc-ad7b-a1df64e9ab21-882558NHS Greater Manchester Integrated Care Board (ICB) invites suitably experienced media agencies to submit a proposal for strategic media planning and buying in support of Greater Manchester's Making Smoking History Programme and its associated behaviour change campaign ("the Service"). The successful agency will deliver an effective media strategy to support population-level smoking cessation, via a developed behaviour change working with a media budget of up to £300,000 + VAT. The current campaign, 'What Will You Miss?', was developed in 2023 with a creative agency, based on extensive research with stakeholders and entrenched smokers-the core target audience. The campaign highlights the stark reality that 2 in 3 smokers will die prematurely unless they quit, while offering hope, support, and a clear call-to-action via the Smoke Free app (premium account for GM users, plus a complimentary 4-week vape kit through the national swap to stop offer). The campaign aims to provoke an emotional response by encouraging audiences to consider the life moments they may miss due to smoking. Its single call-to-action-downloading the Smoke Free app-provides a straightforward path to support, complemented by local services and pharmacies for those preferring non-digital options.
Observed notice trail
Events follow the publisher date where one is available. “Seen by Bidwake” is the date this service first found the record.
Award notice observed
Latest variant observed by Bidwake on .
Open this official Contracts Finder notice
727be674-6456-48fc-ad7b-a1df64e9ab21-882558Awards and suppliers
Buyer: N H S Shared Business ServicesSupplier: Republic of Media Limited
ocds-b5fd17-a114da9f-cbfe-4748-95ae-b191ea4d9e88-1End dates, recurrence wording and links are shown as they appear in public notices. They do not create a new opportunity. If no later linked record appears here, that means Bidwake did not find one in the records it has loaded; it does not prove that none exists.