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ocds-b5fd17-b1853c49-1c2f-4441-bcc6-5e250b90fe60Published facts
fcbf1c8c-d428-428c-9c7e-b392d6a2c62d-759448The contract is for the supply of research services for a mixed-method research project to gain unique insight into the experiences, interactions with and perceptions of HMRC for our Individuals customer group. It includes three annual surveys. The survey method will utilise random probability sampling to provide HMRC with robust, objective measures of customer experience and perceptions. Thematic coverage of the survey gives ExCom, internal and external stakeholders high-level credible evidence, supporting HMRC to identify positive experiences and areas where improvements are required strategically. Good customer experience is essential for healthy tax administration. Annual customer data enables HMRC to track progress against the Charter, our Customer Value Propositions, and Strategic Objectives, including attitudes to compliance. Capturing Individuals' perceptions of HMRC's reputation, informs tailored communication approaches that support HMRC's vision to be a trusted, modern tax and customs department.
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Award notice observed
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fcbf1c8c-d428-428c-9c7e-b392d6a2c62d-759448Awards and suppliers
Buyer: H M REVENUE & CUSTOMSSupplier: Kantar Public Limited trading as Verian
ocds-b5fd17-b1853c49-1c2f-4441-bcc6-5e250b90fe60-1End dates, recurrence wording and links are shown as they appear in public notices. They do not create a new opportunity. If no later linked record appears here, that means Bidwake did not find one in the records it has loaded; it does not prove that none exists.