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ocds-b5fd17-dacd183d-6b7b-413d-9438-c9cd8e65c99cPublished facts
d23b5cfe-392b-4972-82a7-23398e9a68a1-117777Assignment under the Market Research MR130001 Agreement Contract. The Business Customer & Strategy Directorate contributes to HMRCs customer-centric business strategy by maximising the extent to which businesses comply with their tax obligations. It has developed a strategy for the 4.8 million SME customers, with overarching objectives to improve compliance and customer experience, whilst reducing the overall cost of service. YouTube products were not included in previous quantitative research carried out to track customer views of SME digital support products because it is a relatively new channel for HMRC. Evidence is now needed to track views of these products as they are our fastest growing SME digital support channel. The findings will be used to identify the effectiveness of our YouTube products and their impact on compliance attitudes, behaviours and customer satisfaction. The results will also assist HMRC in identifying any weaknesses in these products and areas in need of improvement.
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d23b5cfe-392b-4972-82a7-23398e9a68a1-117777Awards and suppliers
Buyer: H M REVENUE & CUSTOMSSupplier: Ipsos Mori
ocds-b5fd17-dacd183d-6b7b-413d-9438-c9cd8e65c99c-1End dates, recurrence wording and links are shown as they appear in public notices. They do not create a new opportunity. If no later linked record appears here, that means Bidwake did not find one in the records it has loaded; it does not prove that none exists.