Creative Marketing Services (Sales) framework

Published facts

What the notice says

Buyer

Anchor Hanover Group

Published status

complete

Latest release reference

070178-2025

CPV codes

Common Procurement Vocabulary (CPV) codes: 79340000

Published tags

award, contract

Latest record Bidwake loaded from this source

27 Aug 2026

Closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place. Appointed agencies will be commissioned for campaign and project-based work across the development pipeline and the panel of collaborative partners will have a strong understanding of the property sector, who can deliver intelligent, insight-led creative content that resonates with older homebuyers and their families through emotive, effective, and well-target campaigns. Anchor's direct estimated spend is likely to be circa £1m across the 4 years.

Open the official Find a Tender notice

Observed notice trail

How the published record developed

Events follow the publisher date where one is available. “Seen by Bidwake” is the date this service first found the record.

1. Tender notice observed

   21 May 2025

   Latest variant observed by Bidwake on 16 Jul 2026.

   Open this official Find a Tender notice

   Record references

   Release reference

   023622-2025

   Published tags

   tender

2. Tender record updated

   22 May 2025

   Latest variant observed by Bidwake on 16 Jul 2026.

   Open this official Find a Tender notice

   Record references

   Release reference

   024486-2025

   Published tags

   tenderUpdate

3. Award notice observed

   8 Aug 2025

   Latest variant observed by Bidwake on 16 Jul 2026.

   Open this official Find a Tender notice

   Record references

   Release reference

   047442-2025

   Published tags

   award, contract

4. Award notice observed

   31 Oct 2025

   Latest variant observed by Bidwake on 16 Jul 2026.

   Open this official Find a Tender notice

Awards and suppliers

Published award and contract facts

• Creative Marketing Services (Sales) Framework

  Buyer: Anchor Hanover GroupSupplier: FLUID IDEAS LIMITED

  End date in notice

  19 Oct 2029Date from the linked contract

  Value shown in notice

  £10,000,000Value from the linked contract

  Official source

  Open the official Find a Tender notice for Creative Marketing Services (Sales) Framework

  About this figure

  • This award names more than one supplier but does not divide the published value between them. The figure is shown for context and is not assigned to one supplier.
  • This figure comes from the linked contract record. Overall totals continue to use the separately published award value.
  • The dates published for the award and the linked contract do not agree. A contract end date is shown only when the linked records agree.

  View record references

  Source

  Find a Tender

  Award or lot reference

  1

• Creative Marketing Services (Sales) Framework

  Buyer:

Related evidence

Published terms and linked processes

• Recurrence is statedWhole tenderRepeated in 2 notices; the most recent statement is shown.Published 22 May 2025.Open supporting notice 024486-2025

No exact source-published process relationship was found.