Cymru Wales Brand - Nation Marketing

Published facts

What the notice says

Buyer

Llywodraeth Cymru / Welsh Government

Published status

complete

Latest release reference

075415-2026

CPV codes

Common Procurement Vocabulary (CPV) codes: 79340000

Published tags

award, contract

Latest record Bidwake loaded from this source

27 Aug 2026

Notice confirming award following recent procurement of brand marketing services

Open the official Find a Tender notice

Observed notice trail

How the published record developed

Events follow the publisher date where one is available. “Seen by Bidwake” is the date this service first found the record.

1. Planning notice observed

   22 May 2025

   Latest variant observed by Bidwake on 16 Jul 2026.

   Open this official Find a Tender notice

   Record references

   Release reference

   024873-2025

   Published tags

   planning

2. Planning notice observed

   19 Aug 2025

   Latest variant observed by Bidwake on 16 Jul 2026.

   Open this official Find a Tender notice

   Record references

   Release reference

   049770-2025

   Published tags

   planning

3. Tender notice observed

   12 Feb 2026

   Latest variant observed by Bidwake on 16 Jul 2026.

   Open this official Find a Tender notice

   Record references

   Release reference

   013021-2026

   Published tags

   tender

4. Award notice observed

   5 Jun 2026

   Latest variant observed by Bidwake on 16 Jul 2026.

   Open this official Find a Tender notice

Awards and suppliers

Published award and contract facts

• Lot 2. Brand Media Production

  Buyer: Llywodraeth Cymru / Welsh GovernmentSupplier: ALAW CYF.

  End date in notice

  1 Jul 2029Date from the linked contract

  Value shown in notice

  £4,000,000Value from the linked contract

  Official source

  Open the official Find a Tender notice for Lot 2. Brand Media Production

  About this figure

  • This award names more than one supplier but does not divide the published value between them. The figure is shown for context and is not assigned to one supplier.
  • This figure comes from the linked contract record. Overall totals continue to use the separately published award value.
  • The values published for the award and the linked contract do not agree, so Bidwake keeps them separate.

  View record references

  Source

  Find a Tender

  Award or lot reference

  3

• Lot 2. Brand Media Production

  Buyer: Llywodraeth Cymru / Welsh Government

Related evidence

Published terms and linked processes

• Renewal information is statedLot 1Published 19 Aug 2025.Open supporting notice 049770-2025
• Renewal information is statedLot 1

  The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government’s Standard Conditions of Contract for Services. Any variation to these dates must be agreed in writing by the Client and the successful Bidder in accordance with the Welsh Government’s Standard Conditions of Contract for Services.

  Published 12 Feb 2026.Open supporting notice 013021-2026
• Renewal information is statedLot 2

  The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government’s Standard Conditions of Contract for Services. Any variation to these dates must be agreed in writing by the Client and the successful Bidder in accordance with the Welsh Government’s Standard Conditions of Contract for Services.

  Published 12 Feb 2026.Open supporting notice 013021-2026
• Renewal information is statedLot 3

  The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government’s Standard Conditions of Contract for Services. Any variation to these dates must be agreed in writing by the Client and the successful Bidder in accordance with the Welsh Government’s Standard Conditions of Contract for Services.

  Published 12 Feb 2026.Open supporting notice 013021-2026
• Recurrence is statedWhole tenderPublished 12 Feb 2026.Open supporting notice 013021-2026

No exact source-published process relationship was found.