Water Efficiency Campaign (WEC)

Published facts

What the notice says

Buyer

AFFINITY WATER LIMITED

Published status

complete

Latest release reference

024303-2026

CPV codes

Common Procurement Vocabulary (CPV) codes: 79341000, 79342000

Published tags

award, contract

Latest record Bidwake loaded from this source

27 Aug 2026

We are pleased to announce the 23red WEC Collective has been appointed as the delivery body to lead the Water Efficiency Campaign (WEC) for England and Wales. Water efficiency in England and Wales is at a critical juncture. We're using more water than nature can replace and as our population grows and climate change persists, there is growing pressure on our water supply. The 23red WEC Collective, a consortium of organisations will design and deliver a nationwide behaviour-change campaign to help households and businesses build positive, year-round water-saving behaviours. This appointment follows a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra.

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Observed notice trail

How the published record developed

Events follow the publisher date where one is available. “Seen by Bidwake” is the date this service first found the record.

1. Planning notice observed

   20 Jun 2025

   Latest variant observed by Bidwake on 16 Jul 2026.

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   Record references

   Release reference

   034087-2025

   Published tags

   planning

2. Tender notice observed

   10 Jul 2025

   Latest variant observed by Bidwake on 16 Jul 2026.

   Open this official Find a Tender notice

   Record references

   Release reference

   039079-2025

   Published tags

   tender

3. Tender record updated

   18 Jul 2025

   Latest variant observed by Bidwake on 16 Jul 2026.

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   Record references

   Release reference

   041232-2025

   Published tags

   tenderUpdate

4. Tender record updated

   30 Jul 2025

   Latest variant observed by Bidwake on 16 Jul 2026.

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Awards and suppliers

Published award and contract facts

• Water Efficiency Campaign (WEC)

  Buyer: AFFINITY WATER LIMITEDSupplier: 23RED LIMITED

  End date in notice

  31 Mar 2030Date from the linked contract

  Value shown in notice

  £75,000,000Value from the linked contract

  Official source

  Open the official Find a Tender notice for Water Efficiency Campaign (WEC)

  About this figure

  • This figure comes from the linked contract record. Overall totals continue to use the separately published award value.
  • The dates published for the award and the linked contract do not agree. A contract end date is shown only when the linked records agree.

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  Source

  Find a Tender

  Award or lot reference

  1

Related evidence

Published terms and linked processes

No recurrence, renewal or options wording appears in these notices.

No exact source-published process relationship was found.