AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.

Published facts

What the notice says

Buyer

Agriculture and Horticulture Development Board

Published status

complete

Latest release reference

005180-2026

CPV codes

Not stated

Published tags

award, contract

Latest record Bidwake loaded from this source

27 Aug 2026

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase

Open the official Find a Tender notice

Observed notice trail

How the published record developed

Events follow the publisher date where one is available. “Seen by Bidwake” is the date this service first found the record.

1. Award notice observed

   20 Jan 2026

   Latest variant observed by Bidwake on 16 Jul 2026.

   Open this official Find a Tender notice

   Record references

   Release reference

   004680-2026

   Published tags

   award, contract

2. Award notice observed

   21 Jan 2026

   Latest variant observed by Bidwake on 16 Jul 2026.

   Open this official Find a Tender notice

   Record references

   Release reference

   005180-2026

   Published tags

   award, contract

Awards and suppliers

Published award and contract facts

• AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase

  Buyer: Agriculture and Horticulture Development BoardSupplier: ASDA STORES LIMITED

  End date in notice

  31 Mar 2027

  Value shown in notice

  £78,703Published award value

  Official source

  Open the official Find a Tender notice for AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase

  About this figure

  • This value appears on 9 awards in the same procurement, so it is not included in summary totals.

  View record references

  Source

  Find a Tender

  Award or lot reference

  1

• AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase

  Buyer: Agriculture and Horticulture Development BoardSupplier: TESCO PLC

  End date in notice

  31 Mar 2027

  Value shown in notice

  £78,703Published award value

  Official source

Related evidence

Published terms and linked processes

No recurrence, renewal or options wording appears in these notices.

No exact source-published process relationship was found.