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017188-2026- Published tags
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Public procurement
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ocds-h6vhtk-065cc2Published facts
021713-2026Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.
Observed notice trail
Events follow the publisher date where one is available. “Seen by Bidwake” is the date this service first found the record.
Award notice observed
Latest variant observed by Bidwake on .
Open this official Find a Tender notice
017188-2026Award notice observed
Latest variant observed by Bidwake on .
Open this official Find a Tender notice
017215-2026Award notice observed
Latest variant observed by Bidwake on .
Open this official Find a Tender notice
021713-2026Awards and suppliers
Buyer: Transport for WalesSupplier: YouGov PLC
1End dates, recurrence wording and links are shown as they appear in public notices. They do not create a new opportunity. If no later linked record appears here, that means Bidwake did not find one in the records it has loaded; it does not prove that none exists.